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We're selling Chernigivske, Ukraine's favourite beer, in an effort to raise vital funds for the ongoing humanitarian effort.
The beer is produced by Budweiser Brewing Group, and is affectionally referred to as 'Che' by Ukrainian people.
It'll be sold in 10x440ml packs in all our food stores, for £10. All profits will be distributed across designated NGOs, including Caritas International. It's estimated that this will raise almost £1,000.
This beer has been enjoyed for many years in Ukraine, so as well as doing good, you can be assured it tastes good.
By picking up a pack, members and customers are directly contributing to humanitarian efforts.
Lincolnshire Co-op has also donated £10,000 to Disasters Emergency Committee (DEC)'s Ukraine Humanitarian Appeal, and supported a collection which is gathering essentials for those displaced by the crisis in Ukraine. Click here to find out more.
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