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We're proud to stock products carrying the Fairtrade mark - but what does Fairtrade mean?

Many farmers still don’t receive the price they deserve. Choosing Fairtrade helps to secure their future. Choose Fairtrade to change lives and protect the planet.

Fairtrade is all about:

  • Better prices
  • Decent working conditions
  • Local sustainability
  • Giving producers a voice
Fairtrade Basket Web

Buying Fairtrade goods gives producers across the world a better price and means their communities benefit from a Fairtrade premium. The Fairtrade Premium is an additional sum of money which goes into a communal fund for workers and farmers to use to improve social, economic and environmental conditions in their communities.

When you buy a product with the Fairtrade Mark in our stores, you can be reassured it’s been produced in a way that puts people first.

How do we support Fairtrade? 💚

We first introduced Fairtrade products in every store way back in 1998. Since then, more and more everyday items and indulgent treats have been added to the range. From chocolate Easter eggs to fresh roses and lots more.

Fairtrade Timeline 2017 003

Our Fairtrade focus is on selling more of seven key categories - coffee, flowers, tea, cocoa, wine, bananas and sugar.

Where our products contain coffee, cocoa, bananas and tea as ingredients, we ensure that Fairtrade producers benefit.

All own-brand chocolate confectionary is Fairtrade so next time you reach for a chocolatey treat, look out for the Fairtrade logo – your purchase will be helping the producers continue to grow their businesses.

Did you know...☕

Less than 4% of coffee farmers are guaranteed a “fair price”.

Just under 100 million cups of coffee are consumed in the UK each day. If all coffee bought was certified Fairtrade, £40m in Fairtrade premium (a 500% increase), could be going to help farming communities across the world.

A Fairtrade price means everything to coffee growers, but costs consumers very little – it’s less than 2 pence* per cup.

Fairtrade recipes:

Just by baking a cake or rustling up some lunch, you can make a difference to the lives of others and protect the planet. Why not whip out the apron, dust off the mixing bowl and get your wooden spoons at the ready? We’ve got some tempting treats to inspire you…


Find out below how your small purchases can make big differences...

Fairtrade chocolate helps to empower women in the cocoa industry...

Discover the story of our Fairtrade roses and the difference they're making...

Find out more about Fairtrade on the official website here:

*Difference between market price ($1) and Fairtrade Price and Premium ($1.40 + 20c = $1.60) is $0.60 a pound. Market price 80p. Fairtrade price and premium £1.30 = 48p /pound


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