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How does Community Champions work?

Community Champions are voted for by our staff and members and they are chosen for a three month period (a quarter).

As a member every time you shop and use your dividend card, we give a donation to your local Community Champions.

We also add other fundraising and a percentage of proceeds from the carrier bag charge so that we can raise fantastic amounts of money!

If you want to know who your latest Community Champion is then log in to the membership section on our website or see posters/screens in branches.

We run two community champion campaigns during the year, each for a six-month period.

We ask colleagues to come up with themes that they would like to see us support through our Community Champions scheme such as health, youth projects, green spaces etc. We will then agree a theme to support and work with charities and groups that provide services to that theme locally.

During our themed campaign in 2024, we will be raising funds to local breakfast clubs, so children are able to have a healthy start to the school day.

This campaign is focussed on supporting local charities and community groups. Groups will be able to apply and if we have lots of applications, our members can vote on who they would like to support locally.

*Applications for 2024 are open now until Friday 10th May. Click here to apply.

Money raised for each of these quarters will come from multiple sources such as:

You can also donate the odd pence from your dividend bonus too. Watch the video below to find out how easy it is. Or, simply log into your membership account and click the donate button. Sign in here.

Have a look at some of the groups we have supported over the years.

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