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Look up on any day and you might see the flash of a yellow air ambulance racing across the sky.

They fly miles in a matter of minutes to reach people suffering the most serious of illnesses and injuries, bringing vital equipment and skilled trauma medics straight to the scene of incidents.

On arrival the highly-skilled crew provide critical care intervention to treat and stabilise patients, together with other emergency services at the scene, and help transport them to hospital as quickly and safely as possible.

They do it without expecting any recognition. Helping someone’s mother, father, sibling, daughter or son is more than enough. They also receive no direct Government funding – they’re charities fuelled by fundraising and generous donations from the communities they serve.

Between March and June people joined together with Lincolnshire Co-op to thank our local air ambulance charities by fundraising through the Society’s Community Champions scheme.

Together with members and colleagues Lincolnshire Co-op raised money for Lincs & Notts Air Ambulance, which is celebrating its 25th Anniversary.

The partnership helped the charity raise the vital funds needed to fly 24/7. It is currently in a two-year trial, phasing up from its current 7am-7pm, seven day a week cover, and needs to increase funds to support this move.

Both East Anglian Air Ambulance and Yorkshire Air Ambulance will also benefit from fundraising at their local Lincolnshire Co-op outlets and will use money raised to help run their services.

Read on to see how we fundraised, together.

A donation was made through the Community Champions scheme each time a member shopped in a Lincolnshire Co-op outlet. Proceeds from the carrier bag levy also went into the pot.

Special anniversary Lincs & Notts Air Ambulance pin badges were sold in Lincolnshire Co-op outlets across Lincolnshire and Nottinghamshire for a suggested donation of £1.

There were collection tins in our outlets for customers who wish to lighten their pockets and purses by giving spare change. 

Generous holidaymakers donated £1 when booking a break in the Society’s 14 travel branches until June.

Special lemon slices from our local bakery Gadsby’s went on sale in Lincolnshire Co-op food stores, with 10p from every pack sold going towards the fundraising.

Colleagues in Lincolnshire Co-op outlets reached new heights with fundraising instore including a Wear It Yellow Day during Discover Lincolnshire Weekend on Saturday 30th March and Sunday 31st March with quiz sheets and prizes. There was also fun and games in Lincoln city centre to help drum up support.

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