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Dividend bonus 2021

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There's a theme that stands out in everything we've achieved this year - collaboration. By working together, we're in a unique position to help bring about positive change locally because we're so connected to our communities.

We've had a positive trading year, meaning we're able to share our profits with our local members. At the recent Annual Members' Meetings, members approved a dividend bonus of 85p for every £1 of dividend you have already received.

This year we're sharing £3.5m of dividend, including a bonus of £1.6m, helping to boost the local economy.

Your dividend bonus will be available to spend from Monday 13th December 2021 as full or part payment in any of our stores using your dividend card, key fob and mobile app.

You can check your balance anytime by signing into your online account, checking your till receipt or on your dividend card app.


Need some inspiration on things you can spend it on? How about...

🎁 Helping others - our Food Bank Reverse Advent Calendar is in full swing at the moment, helping to support local food banks. How about using your dividend to buy some items and pop them into our collection points in our food stores? Or, you can even donate your dividend and cash at the till until Friday 24th December 2021. Find out more about the Reverse Advent Calendar here.

💐 Treating someone special - our florist at Lincoln's Birchwood Centre offer 3, 6 and 12 monthly subscriptions on their beautiful fresh flowers, if you live within a 15 mile radius of the store. Don't worry if you live further afield in the UK, our florist team can order you any flowers from Interflora.

🥧 Treat Santa - for just £2.25 why not buy a 6-pack of Gadsby's mince pies and save one for Santa, plus you'll receive double dividend when you buy anything from our Love Local range.

Taking a break - our travel teams are ready and waiting to help you find and book your next adventure - whether that's in the UK or abroad. Did you know you can use your bonus towards a deposit for a holiday? Why not get in touch with your nearest branch today who can offer you complete financial protection when you book with us.

We hope you enjoy spending your dividend bonus 🎉


*Your dividend bonus is based on the amount of dividend you received between 6th September 2020 – 4th September 2021, not your current dividend balance. If you have selected to donate the odd pence to local good causes, we’ve deducted this automatically. If you haven’t previously contributed your £1 member’s share, this has been deducted from your extra dividend amount.


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